Organising a symposium isn’t something we do every day. Yes, we do regularly organise other happenings, like Techdays, Breakfast meetings or staff parties, but those are much smaller events in comparison.
Therefore, it was a very pleasant surprise for everyone involved (both internally and externally) to see just how positively people reacted!
We have a rather traditional application that can be downloaded and installed ‘behind the firewall’. The next logical step for this application would be a multi-tenant cloud offering with a signup process, monthly billing, etc, etc… Or is there an alternative?
The software business is certainly a complex one. No two companies do exactly the same thing, work the same way or use the same technologies or methods.
Therefore, it can be difficult to explain what we do here at Avisi, let alone how we do it and what differentiates us… That’s why we needed to find a way to give people a clear impression of who we are, what we do and how – without writing a novel about it. So we set out to create a couple of short animations that we hoped would do just that…
Have you ever wondered why there is no platform focused on agile software architecture? Have you ever felt the need to share knowledge, ask questions and discuss about these subjects together with other experts?
Well, we did!
Therefore, on September 19, 2012, Avisi presents the:
Not only at Avisi, but throughout the entire software industry, we noticed the need of creating a platform for the software architect in an agile environment. The symposium will focus on new development in software architecture and software architecture in agile projects.
Some interesting (international) speakers will be there to share their knowledge, answer question en discuss about several subjects within software architecture.
Feel free to contact us for more information on the symposium and stay posted by following the symposium website and twitter @Avisi_IT#ASAS2012
This is an opportunity to share knowledge of this important subject and make a difference in our industry! Please register online, to make sure there’s a spot for you at the Agile Software Architecture Symposium of 2012!
We’ll see you there!
Last april we held our very first breakfast meetup. It was a thorough introduction to Atlassian, Jira and Confluence during a tasty breakfast. Attendees were enthusiastic, apparently learned something and we all had a very interesting discussion afterwards.
Unfortunately some things don’t change fast enough in software development. Still today, the scope of a software project (for everyone involved) is too often limited to delivering requirements before a certain deadline, within budget and then transferring the whole thing to whoever will be responsible for the hosting and/or maintenance. There’s a big launch party, everyone celebrates and then goes home happy..
The title of this post is quoted from the book ‘Inbound Marketing’ by Brian Halligan & Dharmesh Shah. This great book discusses marketing in the internet age and offers lots of practical tips. One of the chapters focuses on hiring new marketeers for your company based on what the authors refer to as the DARC framework.
Software marketing must be the easiest thing to do. Everything from the offering to the actual delivery takes place online. And we’ve got awesome tools to reach out to people today. So why exactly is it so hard to find a good software marketer?
Here is a list of 5 things to consider when looking for a software marketer:
Start marketing before you hire the first marketer. Start using social media, blog, go to events, organize events, be creative. Fail often, it is the only way to learn what you are looking for in the person you are going to hire.
Don’t look for a social media rock star (only). Social media often is about shouting and it’s very hard to turn that into marketing.
Look for someone that understands your product or service. THAT is where the marketing starts: a good product. Succes, including the success of the use of social media, is about the product.
Look for a facilitator. But also check if they are willing to help stuff the boxes if goodies need to be sent out or to make coffee for that important breakfast session that was organized. Someone that goes the extra mile (not to be confused with extra hours).
Don’t expect the marketer to do the marketing. What is that? We are looking for somebody to do the work aren’t we? Well, she can’t. At least, not on her own. You are not excused when it comes to marketing tasks. Every single person on your team is part of the marketing.
Did these tips work for us? I can’t tell: we are still looking. If you are interested or do know somebody that is, let me know!